Discover the top 10 tools for Social Media Management (SMM) that boost engagement, streamline content, and enhance your brand’s online presence.
Hootsuite
A social media management platform that allows users to schedule posts, engage with audiences, and analyze performance across multiple networks.
Features:
- Multi-platform scheduling and publishing.
- Social media monitoring and listening.
- Analytics and performance tracking.
- Team collaboration and task management.
Pros:
- Supports a wide range of social networks.
- Comprehensive analytics and reporting.
- User-friendly interface with robust scheduling.
- Strong team collaboration features.
Pricing:
- Free Plan: Basic features with limited users.
- Professional Plan: Starting at ~$19/month.
- Team Plan: Starting at ~$99/month.
- Business Plan: Starting at ~$599/month.
Buffer
A social media management tool that enables users to schedule posts, track engagement, and analyze performance across various platforms.
Features:
- Simple scheduling and publishing tools.
- Social media analytics and performance reports.
- Team collaboration and approval workflows.
- Integration with various social platforms.
Pros:
- Clean, easy-to-use interface.
- Effective for scheduling and analytics.
- Affordable pricing for small teams.
- Strong customer support and educational resources.
Pricing:
- Free Plan: Up to 3 social accounts and 10 posts per account.
- Essentials Plan: Starting at ~$15/month.
- Team Plan: Starting at ~$65/month.
- Agency Plan: Starting at ~$99/month.
Sprout Social
A comprehensive social media management platform that offers scheduling, engagement, analytics, and collaboration tools for businesses.
Features:
- Social media scheduling and publishing.
- Advanced analytics and reporting.
- Social listening and engagement tools.
- Collaboration and workflow management.
Pros:
- Comprehensive analytics and reporting features.
- Advanced social listening tools.
- User-friendly interface and robust publishing options.
- Excellent team collaboration and support.
Pricing:
- Standard Plan: Starting at ~$249/month.
- Professional Plan: Starting at ~$399/month.
- Advanced Plan: Starting at ~$499/month.
Later
A visual social media management scheduling tool that focuses on planning and publishing content, especially for Instagram, while providing analytics and link management.
Features:
- Visual content calendar and scheduling.
- Instagram post scheduling with photo and video support.
- Analytics and performance tracking.
- Linkin.bio feature for Instagram.
Pros:
- Great for Instagram-focused content management.
- Easy-to-use visual content calendar.
- Effective link management for Instagram.
- Affordable pricing with good analytics.
Pricing:
- Free Plan: Basic features with limited posts.
- Starter Plan: Starting at ~$12.50/month.
- Growth Plan: Starting at ~$20.83/month.
- Advanced Plan: Starting at ~$33.33/month.
CoSchedule
A marketing management platform that combines social media scheduling, content marketing, and analytics to streamline workflow and enhance team collaboration.
Features:
- Social media scheduling and content calendar.
- Integrated marketing calendar and task management.
- Analytics and reporting tools.
- Content optimization and SEO suggestions.
Pros:
- Combines social media and content marketing management.
- Easy-to-use calendar and scheduling features.
- Integrates with various marketing tools.
- Comprehensive analytics and optimization suggestions.
Pricing:
- Essential Plan: Starting at ~$29/month.
- Professional Plan: Starting at ~$59/month.
- Enterprise Plan: Custom pricing.
SocialBee
A social media management tool that allows users to schedule, categorize, and recycle content across multiple platforms while providing analytics and engagement features.
Features:
- Content categorization and scheduling.
- Social media posting and automation.
- Performance analytics and growth tracking.
- Content curation and recycling.
Pros:
- Effective content categorization and recycling.
- Advanced scheduling and automation features.
- Affordable pricing with flexible plans.
- Strong support and educational resources.
Pricing:
- Free Plan: Basic features with limited posts.
- Bootstrap Plan: Starting at ~$19/month.
- Accelerate Plan: Starting at ~$39/month.
- Pro Plan: Starting at ~$79/month.
Agorapulse
A social media management platform that offers scheduling, monitoring, engagement, and reporting tools to help businesses manage their online presence effectively.
Features:
- Social media scheduling and publishing.
- Inbox and engagement tools.
- Advanced reporting and analytics.
- Social media listening and monitoring.
Pros:
- User-friendly interface with strong engagement tools.
- Detailed analytics and reporting features.
- Effective social listening and monitoring.
- Good for managing multiple social profiles.
Pricing:
- Free Plan: Basic features with limited users.
- Pro Plan: Starting at ~$99/month.
- Premium Plan: Starting at ~$199/month.
- Enterprise Plan: Custom pricing.
Sendible
A social media management tool designed for agencies, allowing users to schedule posts, engage with audiences, and analyze performance across multiple platforms from a single dashboard.
Features:
- Social media scheduling and automation.
- Content calendar and performance reporting.
- Social listening and monitoring.
- Integration with various social platforms and tools.
Pros:
- Comprehensive scheduling and automation features.
- Strong reporting and analytics capabilities.
- Good for agency and team management.
- Extensive integrations and support.
Pricing:
- Starter Plan: Starting at ~$29/month.
- Social Plan: Starting at ~$99/month.
- Advanced Plan: Starting at ~$199/month.
- Ultra Plan: Starting at ~$299/month.
Hootsuite Insights
An analytics feature that provides in-depth social media listening, performance metrics, and audience analysis to help businesses make data-driven decisions.
Features:
- Social media analytics and reporting.
- Competitor analysis and social listening.
- Brand monitoring and sentiment analysis.
- Customizable dashboards and reports.
Pros:
- Powerful analytics and reporting capabilities.
- Effective social listening and competitor analysis.
- Customizable and detailed reporting.
- Integrated with Hootsuite’s scheduling tools.
Pricing:
- Available as an add-on to Hootsuite plans or custom pricing.
Crowdfire
A social media management tool that helps users discover and schedule content, track engagement, and analyze their social media performance across various platforms.
Features:
- Social media scheduling and automation.
- Content discovery and recommendation.
- Performance analytics and reporting.
- Audience growth and engagement tools.
Pros:
- User-friendly with effective content discovery features.
- Affordable pricing for small businesses.
- Good analytics and audience engagement tools.
- Integration with multiple social platforms.
Pricing:
- Free Plan: Basic features with limited posts.
- Plus Plan: Starting at ~$9.99/month.
- Premium Plan: Starting at ~$49.99/month.
- VIP Plan: Starting at ~$99.99/month.
