If you’re planning on running Facebook ads, you’re going to need Facebook Pixel on your website. This small piece of code collects data by tracking conversion rates from Facebook Ads, so you can optimize campaigns and target or retarget various segments of audience. It will start collecting data as soon as you install it, so even if you’re not using Facebook Ads at the moment, you’ll have actionable data to base your campaigns on when the time comes.
The Facebook Pixel setup process includes:
- – Creating a Facebook Pixel for your website.
- – Installing the Facebook Pixel code on your website/landing page(s).
- – Confirming successful installation/setup.