SMS Marketing Guidelines in India

The Telecom Commercial Communications Customer Preference Regulations (TCCCPR) 2018 is a set of guidelines issued by the Telecom Regulatory Authority of India (TRAI) to regulate commercial communications, including SMS marketing, in India. Here are some additional details about TCCCPR 2018:

sms marketing guidelines by TRAI in India

SMS Marketing Guidelines

Consent Framework

TCCCPR establishes a consent framework for sending commercial communications. As per the regulations, organizations must obtain explicit consent from customers before sending commercial SMS messages. Consent can be obtained through methods such as written or electronic modes, and must be recorded and maintained by the organization.

Scrubbing of DND (Do Not Disturb) Registry

Organizations are required to check the National Do Not Call (NDNC) registry, also known as the DND registry, before sending commercial SMS messages. Numbers registered in the DND registry should not be sent any commercial SMS messages, except for certain transactional messages, and the consent of the customer must be obtained.

Registered Telemarketers

Organizations engaging in SMS marketing are required to register with TRAI as Telemarketers and obtain a unique Telemarketer ID. Telemarketers must comply with the regulations and ensure that commercial SMS messages are sent only to customers who have provided consent.

Content and Format of SMS

Commercial SMS messages must not contain any misleading or false information, and must not violate any laws or regulations. The sender ID used in SMS messages must be registered and verified, and must not be misleading or impersonating any other entity.

Opt-out Mechanism

Commercial SMS messages must include an opt-out mechanism, allowing recipients to unsubscribe or opt-out from further marketing messages. Organizations must honor opt-out requests promptly and ensure that customers who have opted out do not receive further commercial SMS messages.

Time Restrictions

Commercial SMS messages can only be sent between 9:00 AM and 9:00 PM, as per the regulations, to avoid disturbing customers during non-business hours.

Record Keeping

Organizations are required to maintain records of consent obtained, opt-out requests, and other relevant information related to commercial SMS messages for a period of 3 years, and make them available to TRAI or any other authorized entity upon request.

Non-compliance with TCCCPR 2018 may result in penalties, fines, or other legal actions as per the provisions of the regulations.

It’s important for organizations engaging in SMS marketing in India to carefully review and comply with the regulations outlined in TCCCPR 2018, and stay updated with any changes or updates issued by TRAI to ensure lawful and compliant SMS marketing practices.