Successful event marketing requires more than just traditional outreach—it needs a strategic blend of innovative tools and performance-driven techniques. From boosting attendance rates to driving audience engagement, the right tools can make a significant impact on every aspect of your event’s success.
In this guide, we explore the top 10 event marketing tools, whether you’re organizing a large conference, a small virtual meetup, or a hybrid event, utilizing the best tools for event marketing can streamline your efforts, improve ROI, and provide actionable insights through performance marketing metrics.
Top 10 Event Marketing Tools
Eventbrite
Features:
- Event marketing registration and ticketing.
- Customizable event pages and promotional tools.
- Attendee management and check-in features.
- Analytics and reporting on event performance.
Pros:
- Easy-to-use platform for managing registrations and ticketing.
- Customizable event pages for branding.
- Efficient attendee management and check-in tools.
- Comprehensive analytics and reporting.
Pricing:
- Free Plan: Available for free events.
- Paid Plans: Starting at 2.5% + $0.99 per ticket sold.
Cvent
Features:
- Comprehensive event management and registration.
- Venue selection and sourcing.
- Attendee engagement and communication tools.
- Detailed analytics and reporting.
Pros:
- All-in-one event management solution.
- Advanced tools for venue sourcing and selection.
- Effective attendee engagement features.
- Detailed analytics and reporting capabilities.
Pricing:
- Custom Pricing: Based on event size and features.
Bizzabo
Features:
- Event registration and ticketing.
- Attendee engagement and networking tools.
- Event website creation and branding.
- Analytics and performance insights.
Pros:
- Robust tools for attendee engagement and networking.
- Customizable event websites for branding.
- Comprehensive registration and ticketing features.
- Detailed analytics for performance tracking.
Pricing:
- Custom Pricing: Based on event size and features.
Hopin
Features:
- Virtual and hybrid event platforms.
- Interactive features like networking and breakout sessions.
- Event registration and ticketing.
- Analytics and reporting on attendee engagement.
Pros:
- Excellent for virtual and hybrid events.
- Interactive features enhance attendee engagement.
- Comprehensive event marketing tools.
- In-depth analytics on attendee behavior.
Pricing:
- Starter Plan: Starting at ~$99/month.
- Business Plan: Starting at ~$799/month.
- Enterprise Plan: Custom pricing.
Whova
Features:
- Event registration and ticketing.
- Mobile event app with networking features.
- Attendee engagement tools and feedback collection.
- Analytics and reporting on event performance.
Pros:
- User-friendly mobile app for attendees.
- Strong networking and engagement features.
- Efficient event marketing, registration and management.
- Detailed performance insights and reporting.
Pricing:
- Custom Pricing: Based on event size and features.
EventMobi
Features:
- Customizable event app and website.
- Registration and ticketing solutions.
- Attendee engagement and interaction tools.
- Analytics and reporting on event metrics.
Pros:
- Highly customizable event app and website.
- Strong tools for attendee engagement and interaction.
- Efficient registration and ticketing solutions.
- Detailed analytics and reporting features.
Pricing:
- Custom Pricing: Based on event size and requirements.
Social Tables
Features:
- Event seating and floor plan design.
- Guest management and check-in tools.
- Event collaboration and planning tools.
- Analytics and reporting on event logistics.
Pros:
- Advanced tools for seating and floor plan design.
- Effective guest management and check-in solutions.
- Collaborative tools for event planning.
- Useful analytics on event logistics.
Pricing:
- Custom Pricing: Based on event size and features.
Aventri
Features:
- Event registration and ticketing.
- Attendee engagement and networking features.
- Event website creation and branding.
- Detailed analytics and reporting tools.
Pros:
- Comprehensive registration and ticketing features.
- Strong tools for attendee engagement and networking.
- Customizable event websites for branding.
- In-depth analytics and reporting.
Pricing:
- Custom Pricing: Based on event size and features.
Attendify
Features:
- Mobile event app with networking features.
- Event registration and ticketing.
- Attendee engagement and interaction tools.
- Analytics and performance tracking.
Pros:
- User-friendly mobile app with strong networking features.
- Efficient event registration and ticketing.
- Effective tools for attendee engagement.
- Detailed performance analytics.
Pricing:
- Basic Plan: Starting at ~$3,000 per event.
- Custom Pricing: For additional features and larger events.
Eventful
Features:
- Event discovery and promotion platform.
- Event listing and ticketing.
- Audience engagement and feedback tools.
- Analytics and reporting on event performance.
Pros:
- Strong platform for event promotion and discovery.
- Efficient ticketing and listing solutions.
- Tools for audience engagement and feedback.
- Comprehensive performance analytics.
Pricing:
- Custom Pricing: Based on event size and features.