At the heart of our agency lies a commitment to fostering meaningful, responsible connections—both internally within our team and externally with our clients and communities. Drawing inspiration from the timeless principles of Jainism, we believe that addressing the deeper issues of consumerism, ambition, and apathy in the business world can lead to positive, sustainable change.
Parasparopagraho Jivanam
Mutual Support and Interconnectedness
This principle of Jainism, “Parasparopagraho Jivanam,” highlights the interdependence of all living beings. In a business context, we see ourselves not just as individuals working in isolation but as part of a larger, mutually dependent whole.
Internally: Our agency is a living, interconnected system where each team member is valued for their unique contributions—not only in terms of their skills but also their personality and energy. We strive to create an environment where every individual finds fulfillment and feels integral to the success of our agency. This approach encourages collaboration, respect, and a shift away from the outdated, mechanistic view of business.
Externally: This value extends to our relationships with clients, vendors, and the communities we impact. We seek to build mutually beneficial partnerships that are based on trust and respect, recognizing that we are all interconnected. In every interaction, we aim to contribute positively, ensuring that our actions support the well-being of all stakeholders.
Anekantavada
Embracing Multiple Perspectives
We believe that no single perspective can capture the full truth. In line with the Jain principle of “Anekantavada,” which emphasizes the value of multiple viewpoints, we actively seek and respect diverse opinions.
Internally: Our team thrives on open communication. We encourage an inclusive atmosphere where every voice is heard, ensuring that even the quietest team members have the opportunity to contribute their ideas. Respect for different perspectives fuels innovation and helps us solve problems in creative ways.
Externally: We apply the same philosophy in our client and vendor relationships. Listening carefully to feedback—whether it’s praise or criticism—is essential to improving our services and building stronger connections. We welcome input and are always ready to adapt and grow based on the needs of those we serve.
Ahimsa
Non-Violence in Business
Ahimsa, or non-violence, is a core Jain value that extends beyond the absence of physical harm. In our agency, we interpret this as creating a positive, nurturing environment where people are treated with kindness and respect.
Internally: We promote a culture of zero tolerance for negativity, manipulation, or backstabbing. Our goal is to foster a workplace where kindness and respect are the norm, and where team members support each other’s growth.
Externally: This value influences how we approach competition and environmental responsibility. We believe in fair and ethical competition, seeking win-win outcomes with clients, partners, and even competitors. Additionally, we are committed to reducing our environmental impact and being conscientious about the products and services we promote.
Aparigraha
Non-Possessiveness and Fairness
Aparigraha, or non-possessiveness, teaches us to limit our desires to what is essential. In a business context, this principle guides us to focus not just on profit but on ethical growth.
Internally: We are committed to fair wages and equitable practices. Every team member is valued and rewarded appropriately for their contributions, ensuring that our success is shared across the organization.
Externally: We aim to maintain fairness in all our dealings, whether with clients, vendors, or the community. We believe that ethical growth is not just about maximizing profits but also about creating long-term, sustainable value for everyone involved.
