SEO is an abbreviation for ‘Search Engine Optimization,’ and it refers to the practice of obtaining traffic via free, organic, editorial, or natural search results in search engines. It seeks to boost your website’s ranking in search engine results pages. Remember that the higher the website ranks in the search results, the more people will see it.
People use search engines when they have a question and are looking for an answer on the internet.
Search engine algorithms are computer program that hunt for hints to provide searchers with the exact results they need. Algorithms are used by search engines to identify web sites and determine which ones to rank for each given keyword. SEO in digital marketing operates in three stages:
crawling, which is the discovery stage,
indexing, which is the filing stage,
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.